I help businesses
get cited by ChatGPT, Claude, Gemini, and Perplexity when their customers ask AI for what they do.

The path to AI Visibility

For most of the last decade, "search" meant Google's blue links. I spent eight years getting South African service businesses found there — local citations, Google Business Profile builds, schema deployment, content production. The fundamentals of being findable.

That definition of search is changing fast. By Q3 2026, more service queries happen in ChatGPT, Claude, Gemini, and Perplexity than on Google's blue links. The signals that move AI engines aren't the same as classic SEO — schema markup, entity consistency, third-party citation breadth, answer-shaped content, all matter more. And almost no business in South Africa or the UK mid-market has done the work yet.

I'm spending the next decade closing that gap. The discipline is called AEO — Answer Engine Optimisation — and it's the next foundation layer for any business that depends on being found.

Who I work with

Three buyer types I'm best suited to:

• Industrial & B2B specialists in South Africa — equipment suppliers, fabricators, contractors, BBBEE-certified firms targeting enterprise and mining procurement. One AI recommendation in this segment can be worth a R50,000 to R500,000 contract.
• Professional firms — law firms, medical specialists, accountants, consultancies. SA mid-market is a wide-open AEO frontier; UK mid-market is moving faster.
• UK and US service businesses wanting first-mover advantage in AI search before the category gets crowded in 2027.

Where I work from

I'm based in Pretoria, South Africa. I serve clients across SA, the UK, and the US. The currency arbitrage is real and intentional — I deliver work to international standards from a local cost base, so international clients get London-quality service at significantly below London rates. Same skills, different cost structure, fair pricing for both sides.

Most of my deep work happens in cafes around Menlyn and Brooklyn, on hiking trails in Magaliesberg, or at home with a flat white. The lifestyle isn't a perk — it's the compounding loop. Outdoor time sharpens thinking, content emerges from real life, expertise builds through public documentation.

The Real Estate Method

Every audit, retainer, and deliverable runs on a named framework I call The Real Estate Method — a 7-property model covering website + schema, Google Business Profile, LinkedIn, industry citations, reviews, industry press, and AI engines. The full methodology + sector-specific checklists (47 points each for medical, legal, and industrial firms) live free at kabelomore.com/resources. Naming the method is deliberate: by 2027 every freelancer will claim AEO. A named, documented, reproducible framework is what makes the work citable, teachable, and defensible.

What makes this hard to copy

AI can generate content. It cannot replicate real case studies, real results, and real implementation — done in public, on real businesses, in your sector.

By 2027, every freelance marketer will claim "AI visibility." The signal that matters won't be claims — it'll be evidence:

• Pretoria-based operator with deep SA local SEO fluency (BBBEE scoring nuance, SARS implications, SA directory ecosystem)
• First-principles AEO understanding built during the emergence window, not retrofitted from old SEO playbooks
• Hybrid SA/UK/US practice with currency arbitrage that lets me deliver below London rates without below-London quality
• Tools I built myself — including the AI visibility tracker that runs on this site daily

What I actually do in a week

More transparency than testimonials at this stage:

• Run 2–4 AI scans for prospective clients (24h turnaround each)
• Schema deployment and Google Business Profile builds for active engagements
• Writing answer-shaped content — service pages structured as buyer questions
• Citation outreach across SA, UK, and global industry directories
• Documenting everything publicly on LinkedIn so clients can verify the methodology

"Escape competition through authenticity." — Naval Ravikant

That's the bet.