Blog & Insights

Notes from
building in public.

What's actually moving in AI search, what we're learning from real client work, and the occasional hike-talk on long-term thinking.

1 May 2026Foundations11 min read

AEO vs SEO in 2026: A plain-English guide for South African business owners

When your customer asks ChatGPT or Claude for the best business in your category, does your name come up? Most South African firms are invisible. Here's why — and how to fix it without throwing away your existing website.

aeoseosouth-africaai-searchfoundations

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30 April 2026Foundations2 min read

Welcome — what this blog is and isn't

Build-in-public notes on AI Visibility, AEO methodology, and what's actually moving in AI search across South Africa, the UK, and the US.

aeobuild-in-public

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Notes frombuilding in public.

AEO vs SEO in 2026: A plain-English guide for South African business owners

Welcome — what this blog is and isn't

Notes from
building in public.