This blog is the public notebook of an AI Visibility consultant working out of Pretoria — building, measuring, publishing what works, and dropping what doesn't. The ground rules:
What you'll find here
- Plain-English explanations of what AEO actually is, written for South African and UK service-business owners — not for marketing nerds. If your bookkeeper can't follow the post, I rewrite it.
- Citation-bait listicles in the verticals I serve. "Top 10 BBBEE Level 1 Industrial Suppliers in Pretoria 2026." "Best mid-market law firms in Johannesburg for commercial property." The kind of pages AI engines actually quote when customers ask them questions.
- Live case studies — what a real visibility build looks like, week by week. The OMS Lifting case study is being documented in real time.
- Daily AI visibility tracking data from the tracker I built for kabelomore.com itself. Every week I publish what's changed in the citation rate. Build-in-public, with the receipts.
What you won't find here
- "What is AI" essays you can read on Anthropic's own blog, written better.
- Generic marketing advice repackaged with AI buzzwords.
- Hot takes on whether ChatGPT will replace Google. I don't care about the takes; I care about who's getting cited.
How this connects to the work
If you're a business owner reading this and thinking "I want to be in those listicles, not just write them" — that's the entry point.
Get a free AI visibility scan to see what ChatGPT, Claude, Gemini, and Perplexity say about your business right now. 24-hour turnaround. No card. We'll start there.